INFORMATION WE COLLECT
To better serve Site visitors and customers, Herbal Essentials (sometimes referred to as “us” or “we” or “our”) collects two basic types of information from our customers and users of the Site (collectively, “Users”):
(a) Personally identifiable information. This is information that personally identifies one individual from another. This information is voluntarily provided to us by Users and is used by us for the purpose of fulfilling requests, inquiries, Orders and payment for purchases of Products. This information includes, for example, first and last name, email and mailing address, telephone number, billing and account information, answers to your sign-in questions, and other information incidental to offering and selling Products. We only requires personally identifiable information from you when it's needed to complete your purchase, fulfill your Order or request, or when you voluntarily decide to register as a User on the Site independent of a transaction. Herbal Essentials does not rent or sell any of this information to anyone. Herbal Essentials also logs user’s IP addresses which are transmitted to us when viewing the Site.
(b) Aggregate user and tracking information. This information gives us insights on how Users use our Site and Products. This data is anonymous in nature and does not contain any personally identifiable information. We use this information to ensure that our Site, e-mails and marketing efforts continue to appeal to our customers. Herbal Essentials does not rent or sell any of this information to anyone.
OTHER INFORMATION WE COLLECT
When you visit the Site, we automatically collect some information about your visit using cookies, web beacons, log analysis software and other aggregate tracking technologies.
(a) Cookies. Cookies are files that contain small amounts of data. If your browser is configured to accept these files, they are stored on your computer's hard drive. We use these data files when Users visit our site to anonymously identify you. By using cookies, Herbal Essentials is able to:
(1) Completely support and enhance your visit to our site.
(2) Allow you to access your account information without requiring you to answer your sign-in question multiple times during the same visit to our Site.
(3) Ensure that you won't see the same promotions too often.
(4) Better measure how many Users view and navigate our Site.
(5) Better measure how effective our online marketing campaigns are performing.
(b) Tracking Pixels. As a means of measuring the efficacy of the online advertising and marketing campaigns that we employ, we may also allow third-party advertising companies to use a single-pixel image file on our site to collect information about your visit. This information is anonymous in nature. It only identifies actions being performed on our website. It does not tie actions back to any individual user of our website. No personally identifiable information is collected during this process.
Certain Herbal Essentials marketing and confirmation e-mails may also contain a single-pixel image file to detect when and whether you've opened the e-mail. We may also track clicks from e-mail communications using an internal or third-party tracking system. Herbal Essentials uses this personal information to continually assess and improve the products and services we offer. Herbal Essentials also uses this information to inform you of products and services, sales and special offers that might benefit you.
These tracking mechanisms are used to ensure that the Site and e-mails continue to provide relevant content that is interesting and useful to our customers.
LOG FILES ANALYSIS
Information we measure, analyze and collect in this manner may include: your IP address, screen resolution, operating system, platform information, your URL clickstream behavior (from referring URL website, through Herbal Essentials website, to and including URL of exiting website), date and time of your clickstream behavior, purchase behavior, clickstream patterns, e-mail address, Herbal Essentials user answer, cookie information, session information (includes: page interaction information, browser interaction information, page response times, length of visits to individual pages, download errors) and web browser software.
Though some personally identifiable information may be collected in this process, the information collected is not used to track an individual's use through our website. However, we do collect IP addresses, which are unique to each user and can be used to identify and locate an individual user. IP addresses are used us to prevent fraud and may be turned over to credit card agencies or law enforcement agencies.
INFORMATION FROM THIRD-PARTY SOURCES
Herbal Essentials may periodically add or update information about you obtained from third-party sources. Examples include updated address, e-mail address information from such sources as business partners or other third parties; or credit history information from credit bureaus. This information can help us accurately fulfill Orders or deliver purchase confirmation messages. Credit history information can also help us detect and work to prevent fraudulent activity on our Site. We also receive aggregate information such as page views, search terms and click-through information from sources, such as companies we advertise with.
SHARING OF INFORMATION WITH THIRD-PARTY SOURCES
Herbal Essentials may partner with other parties to provide specific services and order fulfillment providers, which are designed to process Orders placed on the Site. When a User creates an account on the Site or places an Order, we will only share names or other contact information that is necessary for the third party to provide these services. We will not pass any debit / credit card details to third parties.
All credit/debit cards’ details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties.
When a User starts the payment process for his or her Order, the User’s data is sent to Herbal Essentials’s billing partner, Innovate Technologies FZCO UAE (“Telr”). Transactions on the Site are secured by the Telr payment system. Telr is certified by Visa (AIS), MasterCard (SDP) and American Express (TDC). Visa and Mastercard in AED will be accepted in payment. After the payment process is completed, Telr then transfers the transaction data (which includes personally identifiable information)(“Transaction Data”) to its bankers. The cardholder must retain a copy of transaction records and Merchant polices and rules.
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